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J.B. Wood

President & CEO

J.B. Wood is president and CEO of the Technology Services Industry Association (TSIA), the leading association for today's technology and services organizations. Through TSIA, Wood works with the world's largest technology companies on strategies to extend their innovation platform beyond the lab and into the customer experience, particularly in the age of cloud and managed services.



J.B. Wood

Research and Webinars

Check out the most recent resources published by J.B.


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Managing Through This Crisis 1

In this keynote J.B. and Thomas will uncover some of the winning plays that companies are using.

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Industry Scenarios How Do Technology Companies Set Up for Success Post Crisis

Learn why technology companies should be planning and preparing now for the economic growth that will surely return.

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Capital on Tap

Release capital from existing operations to accelerate your transformation.

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Keynote | The Future of Enterprise Selling: A Fireside Chat

As technology-driven industries move toward selling subscriptions and promising business outcomes, the operating models of tech companies must also . . .

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Opening Keynote | Setting the Conditions for Success (sponsored by CSS Corp)

We already know that renewable offers force tech companies to put a premium on customer success. Companies are implementing new processes and . . .

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TSIA Checklist for Success

Comprehensive checklist to be used throughout the pre-sales process to ensure the best possible result for both the customer and the supplier.

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Closing Keynote | Rethinking the Channel in a XaaS World (sponsored by Gainsight

Almost every large tech company relies on its channel partners to sell and deliver a meaningful part of their total volume. Most of these partners . . .

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Keynote - Cross-Functional Strategies for Cost-Effectively Improving Your Custom

TSIA’s LAER model is a framework that breaks the supplier’s perspective of the traditional customer engagement journey into four distinct phases: . . .

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Keynote: Building the Complete Offer

The co-author of Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business tackles the challenges related to unprofitable . . .

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Research Report

Introducing the Technology-as-a-Service Playbook

Technology-as-a-Service Playbook is the end-to-end guide that details the plays your company can run to establish and grow a profitable . . .

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Research Report

B4B: Chapter 1 Download

Download the first chapter of TSIA's book, B4B, to discover what's required for sustainable growth and profitability in a pay-per-use world.

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Closing Keynote: What Will Accelerate the Blending of Sales and Services?

Up until the 1990s it was common for Services to report to Sales. Services was thought of as a regional activity and usually reported to a Regional . . .

How TSIA Advisory Works With You

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Top Executive Advisory Engagements

  • The Playbook for Profitable XaaS: Get Profitable in the Cloud
  • B4B Leadership Alignment: Innovating the Customer-Supplier Relationship
  • The Three Pillars of a Winning Tech Value Proposition: Services, Software, and Business Outcomes
  • LAER Coverage Model: Rethinking Sales & Service Models
  • Consumption Economics: The Impact of XaaS Business Models on Big Tech