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Customer Growth and Renewal


Your Resource for Navigating this Economy

With the current economic conditions, companies are talking about cutting costs... but cutting in the wrong places could have long term negative impacts.

Where do you cut back to reduce costs without compromising productivity or profits? And how do you find places where you can actually grow revenue? TSIA can help you with that.

From maintaining revenue by maximizing renewals, to growing existing customer revenue through expand selling, and a whole lot more, we’ve got you covered.

There’s no better time than now to be a TSIA customer growth and renewal member!

Get Recurring Customer Growth and Service Renewal Strategies
and Advisory with TSIA

Creating a frictionless renewal landscape is vital to optimizing recurring revenue growth, but the associated challenges can often derail that success. At TSIA, we have a research and advisory practice dedicated to helping you optimize revenues throughout the customer lifecycle. We call this practice “Customer Growth and Renewal.”

TSIA’s Customer Growth and Renewal membership provides focused, data-informed research on proven practices for service and subscription revenue. This includes renewal of annuities, lead generation through services, cross-functional growth strategies, and frictionless renewal through subscription plans for XaaS business models and maintenance and support contracts. Whether you’re a traditional technology IT and services company, a born-in-the-cloud SaaS company, or an industrial equipment manufacturer, TSIA’s exclusive insights and customer growth and services renewal best practices can help you exceed your goals.

Top Customer Growth and Service Renewal Challenges

Here are a few of the business challenges we help our
Customer Growth and Renewal members across the globe solve:

Benchmarking Customer Growth and Renewal
Optimizing Engagement Models for Customer Growth and Renewal
Compensation Models to Drive Upsell and Cross-Sell
Customer Engagement Models to Drive Upsell and Cross-Sell


Expand to see more business challenges we can help you solve+

TSIA Can Help

Learn more about how TSIA can help your organization promote customer growth and optimize your renewal rates.

Experience Our Customer Growth and Renewal Research

Get a glimpse into our vault of board-ready data insight and thought leadership in customer growth and renewal.


The Building Blocks of Renewal Sales

Organization strategy for renewing recurring revenue.

Research Report

Expand and Renew

This report looks at how to maintain and grow revenue without additional sales and marketing budgets.

Research Report

XaaS Value Propositions

This paper provides a detailed review of the value proposition attributes contributing to strong renewal results.


Renewals Who Should Own Them

In this TSIA webinar, we will discuss how to revise your renewal coverage models.

Research Report

TSIA Service Revenue Generation Benchmarking

Key results, operational metrics, and practices for on-premise and cloud businesses that enable companies to grow recurring service revenues.

Data View

2020 Renewing Recurring Revenue via Channel Partners

A key renewal strategy and business capability is the ability for technology firms to renew recurring revenue via channel partners.  Between 38% to . . .

White Papers

Renewing Recurring Revenue via Channel Partners

This report explores practices technology companies should pursue to improve renewal rate performance and drive revenues.

White Papers

Survival Guide for Renewing Recurring Revenue in the COVID-19 Economic Crisis

In this paper we discuss the implications of discounts on ARR and their impact on a company over a long period of time.

Interactive Tool

Recurring Revenue Waterfall

Renewal of recurring revenue can be tracked across the renewal lifecycle and factors that remove value or increase value can be measured and acted . . .

Data View

Optimizing Renewal of Recurring Revenue with Partners

This paper discusses practices and business capabilities employed by vendors to optimize the renewal of recurring revenue with channel partners.  . . .


Outcome Selling and Renewal Value Management

This TSIA webinar will discuss Outcome Selling and Renewal Value Management and how this emerging capability will become an operational necessity.

Research Report

Slides | Critical Inputs to a Successful Renewal Strategy

Get insight into connection points within your company that contribute to maximizing your revenue potential and minimizing churn.


Attend a TSIA Conference

TSIA conferences offer extensive insight and actionable takeaways for those in the subscription services community. You’ll discover how to optimize the subscription renewal process to scale your business and increase customer growth. Additionally, you will learn more about:

  • Creating Customer Engagement Models to Drive Customer Growth and Renewal
  • Optimizing Renewal Rates for Services and Subscription Contracts
  • Best Practices for Customer Growth and Renewal in XaaS
Jack Johnson speaking at TSW

Meet Our Customer Growth and Renewal Executive

Jack Johnson is TSIA’s vice president of customer growth and renewal research. He works closely with member companies to deliver research and advisory programs focused on helping them grow and renew services revenue effectively.

Experience Our Community

Join our community of industry leaders.


Customer Growth and Renewal Advisory Board

This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.

Extreme Networks

Rob Rosa
SVP, Worldwide Service Sales

Dell Technologies

Lou Mabley
SVP, Services Support Sales and Operations

Cisco Systems

Jeremy Aston
VP, Sales Americas Software and Services

Schneider Electric

Alex Gershman
Head of Strategy, US Services


TSIA Member Outcomes

Improving customer growth and renewal performance.

See the impact TSIA is making on the tech industry by helping customer growth and renewal organizations improve their performance.