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As we think back on the year 2020, which was definitely one for the history books, the name of an old soap opera comes to mind, "As the World Turns." With all of the adjustments, sea changes, and chasms that we crossed in 2020, we are looking forward to 2021 and beyond. We must approach our new decade with hope and a sense of adventure and renewed flexibility. We know that things will not be "the same" again, and the technology industry is turning to face our tomorrows with empathy, compassion, and a sense of collaboration, opportunity, and teamwork in the vendor-partner ecosystem. This "State of XaaS Partner Channel Optimization 2021" paper is focused on the impact of value realization and business outcomes-oriented sales and adoption approaches that vendors leverage with their partner channel ecosystem. By doing so, they drive and cement customers' stickiness of vendor technology solutions delivered through as-a-service offerings. Below are three things changing in the relationship between vendors and partners that this paper will cover:
Vice President, XaaS Channel Optimization Research, TSIA
Publish Date: February 1, 2021
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.