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Nearly all companies have a high volume of low-dollar support contracts and subscription plans that need to be renewed, but aren’t economic (by themselves) to chase. The problem is, these can represent a significant amount of business and be a huge missed opportunity if they churn – not only on the renewal, but also on the ability to expand the opportunities. The question is, how do you renew these contracts and plans with a cost-effective approach?
Join Julia Stegman, TSIA’s VP of Research for the Service Revenue Generation practice, and Doug Caviness, cleverbridge’s VP of B2B Strategy and Partnerships, for an engaging 30-minute discussion:
VP Research, Service Revenue Generation, TSIA
VP of B2B Strategy and Partnerships, cleverbridge
Publish Date: January 11, 2019
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