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The first quarter 2020 has launched the overall economy into the early stages of a recession that is expected to be, at the very least, as impactful as the great recession of 2008. There’s significant evidence of customers across every domain keen to shift risk to their suppliers to minimize their own financial exposure.
TSIA data clearly shows that the B2B technology industry is demonstrating undeniable signs of softened billings and revenues and increased customer churn. Suppliers have responded with a variety of new offers and creative pricing. These gestures have undoubtedly generated goodwill with customers and quickly raised many follow-up questions.
In this 45-minute interactive webinar, Laura Fay, VP & Managing Director, Offers Research and Advisory, will address:
VP & Managing Director, Offers Research and Advisory, TSIA
Publish Date: June 17, 2020
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.