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XaaS Channel Optimization

Your Resource for Navigating this Economy

With the current economic conditions, companies are talking about cutting costs... but cutting in the wrong places could have long term negative impacts.

Where do you cut back to reduce costs without compromising productivity or profits? And how do you find places where you can actually grow revenue? TSIA can help you with that.

From enabling partners to focus on adoption, expansion, and renewal activities to maximizing key partner relationships to cut costs while helping partners increase cost-effective growth, and a whole lot more, we’ve got you covered.

There’s no better time than now to be a TSIA XaaS channel optimization member!

Get Channel Partner Research, Best Practices, and Advisory with TSIA

TSIA’s XaaS Channel Optimization research practice offers executive peer exchange and unbiased, data-driven advisory for channel and partner leaders to evolve their partner models and drive new as-a-service revenue growth.

XaaS stands for “technology-as-a-service,” where the “X” is a placeholder for anything you want it to be, such as Software-as-a-Service (SaaS). XaaS embodies anything with embedded technology that’s offered to the market on a subscription basis.

Top XaaS Channel Optimization Challenges

Here’s a look at the top business challenges we’re currently helping our XaaS Channel Optimization members across the globe solve:

Role of Partners in XaaS
Best Practices for XaaS Partner Ecosystem
Partner Enablement for LAER Capabilities
XaaS Partner Channel Success
Assessing Partner Capabilities
Expand to see more business challenges we can help you solve+

TSIA Can Help

Whether you’re just starting to create your strategy around how to engineer your channel partners into your as-a-service go-to-market strategy, or you are working on more advanced initiatives around driving adoption, cross-sell, upsell, and renewal, TSIA membership can provide you with the research, advisory, and network you need to drive success with your channel partners.

Experience Our XaaS Channel Optimization Research

Get a glimpse into our vault of board-ready data insight and thought leadership in
XaaS revenue growth and channel optimization.

TSIA’s XaaS Channel Optimization research covers topics like best practices for channel partner business models, channel partner strategy, channel partner enablement, changes in the partner go-to-market motions to support XaaS, and more.

Research Report

The State of XaaS Partner Channel Optimization 2021

The impact of value realization and business outcomes sales and adoption approaches that vendors leverage with their partner channel ecosystem.


Why Partners Must Face the Fish in an XaaS World

Get insight into why partners need to make the shift to “as-a-Service” models and learn practical ways to make the transition as smoothly as possible.

Research Report

Partnering Models for XaaS

In this report, partner classification systems are identified that solve partner management, partner incentives, and partner value measurement issues.

Data View

2020 XaaS Partner Ecosystem Trends and Directions Survey

Emerging pacesetter practices in the partner channel ecosystem of XaaS.


The Building Blocks for an XaaS Partner Framework

This 45-minute webinar will provide insights to help technology providers craft their XaaS partner strategy.

White Papers

XaaS Partner Management

Insights to help technology providers craft their XaaS partner strategy.

Research Report

Slides | Using Your Pitstop to Assess Channel Capabilities for XaaS

Assure alignment and preparedness to drive world-class partner channel LAER congruence to grow their XaaS business.

Research Report

The Evolution of Partner Trends in XaaS

Emerging practices in the development of healthy partner ecosystems surrounding as-a-service offerings.


Using Your Pitstop to Assess Channel Capabilities for XaaS

This session will cover the capabilities to assess to assure alignment, preparedness, and growth.


The State of XaaS Channel Optimization 2020

This webinar will include coverage of critical issues the vendor partner channel faces around COVID-19 and how to survive this economic reset.

Research Report

The State of XaaS Channel Optimization: 2020

This paper shares the 2020 research agenda for TSIA’s XaaS Channel Optimization practice and current and future business challenges in this area.


Attend a TSIA Conference

TSIA conferences offer extensive insight and actionable takeaways for those in the partner and channel community.

You’ll find sessions focused on:

  • Partner channel KPIs and incentives to drive XaaS adoption, expansion, and renewal across LAER maturity stages
  • Partner profitability and partner economic engine options for XaaS
  • Helping partners cross the chasm from perpetual to subscription business models
  • Partner portal and playbook best practices
  • Creative options to help vendors and channel partners invest in enabling new XaaS capabilities
Anne McClelland speaking at TSW

Experience Our Community

Join our community of channel partner executives.

Have questions about navigating the impact of the COVID-19 pandemic? Ask your peers at TSIA Exchange—a free forum for technology, services, sales, and product teams to ask questions and get answers together.


Meet Our XaaS Channel Optimization Research Executives

This team of expert research executives heads up our XaaS channel optimization research practice.

XaaS Channel Optimization Advisory Board

This elite group of professionals advises TSIA on how to best deliver relevant programs, research, and events to members.


Kerry Grimes
SVP and Global Head of Partners


Drew Barss
Head of Service Industrialization


Rachel Cassidy
SVP, Global Partner Ecosystem


Stephanie Wilkinson
Sr. Director, Adobe Growth Segment Customer Success