XaaS Channel Optimization


Get Channel Partner Research, Best Practices, and Advisory with TSIA

TSIA’s XaaS Channel Optimization research practice offers executive peer exchange and unbiased, data-driven advisory for channel and partner leaders to evolve their partner models and drive new as-a-service revenue growth.

XaaS stands for “technology-as-a-service,” where the “X” is a placeholder for anything you want it to be, such as Software-as-a-Service (SaaS). XaaS embodies anything with embedded technology that’s offered to the market on a subscription basis.

Top XaaS Channel Optimization Challenges

Here’s a look at the top business challenges we’re currently helping our XaaS Channel Optimization members across the globe solve:

Defining roles and incentives for partners in sales of technology offers
Creating partner enablement programs to ensure value delivery
Developing KPIs for evaluating partners selling, delivering and renewing XaaS offers
Engaging product management to engineer channel and partner requirements into SaaS offerings
Identifying best practices in providing partner tools, portals, and marketplaces
Expand to see more business challenges we can help you solve+
 

TSIA Can Help

Whether you’re just starting to create your strategy around how to engineer your channel partners into your as-a-service go-to-market strategy, or you are working on more advanced initiatives around driving adoption, cross-sell, upsell, and renewal, TSIA membership can provide you with the research, advisory, and network you need to drive success with your channel partners.

Experience Our XaaS Channel Optimization Research

Get a glimpse into our vault of board-ready data insight and thought leadership in
XaaS revenue growth and channel optimization.

TSIA’s XaaS Channel Optimization research covers topics like best practices for channel partner business models, channel partner strategy, channel partner enablement, changes in the partner go-to-market motions to support XaaS, and more.

graphics-icon

A Cross-Functional Approach to Customer Growth

As the market shifts towards a subscription economy and customers are evolving to a digital network, it takes an entire organization to work together . . .

documents-icon
Research Report

Update: Swallowing the Fish

This report analyzes how tech companies are navigating the transformation from selling technology as an asset to selling technology as a service.

documents-icon
Research Report

Digging Economic Moats for XaaS Business Models

This report is designed to help TSIA members successfully pursue sustainable, predictable, and profitable revenue growth.

 
 
 

Attend a TSW Conference

TSW offers extensive insight and actionable takeaways for those in the partner and channel community.

You’ll find sessions focused on:

  • Partner channel KPIs and incentives to drive XaaS adoption, expansion, and renewal across LAER maturity stages
  • Partner profitability and partner economic engine options for XaaS
  • Helping partners cross the chasm from perpetual to subscription business models
  • Partner portal and playbook best practices
  • Creative options to help vendors and channel partners invest in enabling new XaaS capabilities
 
Anne McClelland speaking at TSW
 
 

Experience Our Community

Join our community of channel partner executives.

 
 

Meet Our XaaS Channel Optimization Research Expert

Anne McClelland is TSIA’s vice president of XaaS channel optimization research. In this role, she works with closely with member companies to deliver research and advisory programs that help them optimize their channels to drive incremental revenue at scale for XaaS offerings.

Learn more about Anne.